How Real is your food

Make better food choices

Almost everyone I know is trying to become healthy, lose weight, or gain muscle mass.

One of the hardest parts of being healthy is controlling our food intake. It has one simple rule: if you eat good food in moderation, you will eventually be healthier than you are now. But this simple rule is hardest to follow.

Why is it so hard?
It’s because there’s so much hype around fancy healthy products (high protein, low fat, low carb) that we forget a simple metric of healthy eating. The more processed the food is, the worse it is for us. It’s also intentional that all these big companies are trying to make you submit to decision fatigue and make worse food choices.

When we go to the grocery store, the general habit is to look only at how much fat or protein it has and make a quick decision based on that. BUT what we overlook is what the ingredients in food are and how processed they are. And that is where the real challenge lies. How do we know what ingredients are real and what are ultra-processed?

That’s why I built a Food Realness checker. It started because I wanted something to help me make better food choices quickly, and now I am sharing it with everyone.

So how does it work?
You are at a grocery store, you pick up a snack, and you just snap a photo of the front page. This will identify all ingredients used in this snack and analyze them, providing detailed information about each. If it doesn’t find it, you can scan its barcode, or if that doesn’t work either, just click the photo of the front page and the ingredients section, and voila, you should see some useful analysis of the snack.

Try to create a full analysis here. It’s free to sign up.

What’s next?
So now that you know what not to eat, how do you know what to eat? We are working on providing an alternate recommendation for the food you scan. This will close the loop on making your daily life healthier with better eating habits.

Since this product is in beta stage, if you find anything broken, please reach out to me here or here. If we all collaborate and help each other, we can live cleaner, healthier lives.